Paid Search (sem)
Drive Sales with Search Engine Marketing (SEM)
More and more consumers are going online to research and shop and a majority of those users will find a business to buy from running queries on search engines. If your business is not visible, then that will be a lost opportunity no matter how great your website may be. Online search is often the last action a customer takes before making a purchase; therefore, Search Engine Marketing (SEM) is critical in driving exposure and traffic as well as sales to your business.
Benefits of SEM
- Increase online presence and drive brand awareness & visibility.
- Great complement to SEO and Content Marketing to keep your brand at top of Search Engine Results.
- Fast converting results.
- Results dominate above the fold content.
- Greater control over presented marketing messages.
- Better CTR, higher conversions.
Why Work With Us
- Paid and Certified Experts with your business in mind.
- Strong Partnership with Google Platform to ensure best practices and latest ad tools to be leveraged.
- Full-Funnel marketing tactics that work in synergy to build best performing campaigns.
- Flexible campaigns that are fine tuned to your business budgets and needs.
The client sought to run highly targeted campaigns to gain awareness and increase new patients for four of their departments.
We recommended targeted display and Paid Search to run four unique campaigns, each with individual targeting and messaging. Some of the major focuses were reaching. New Movers for the client’s physicians departments, bringing in more elective surgeries, and growing the number of businesses they worked with on the Occupational Medicine Side. The three-month campaign drove over 6,400 clicks between Display and Paid Search and tracked over 3,000 conversions as indicated in our reporting.
During this campaign period, the client was able to attribute ten new multi-state. Businesses as occupational medicine partners to the campaign. They also successfully scheduled three major surgeries valued at $120,000. To date, the client has spent $15,000 on this department’s advertising, which shows a 10x return-on investment (ROI) for these surgeries.
Additionally, over 250 appointments for a doctor’s visit were scheduled directly from
our campaign with the client.
By working closely with the client’s team, we have been able to create very targeted and successful campaigns focused on conversions. With these successes, they are looking to move more of their digital campaigns over to us and we are currently working on onboarding their Urgent Care and Cardiology campaigns.
Interested to learn more about Paid Search (SEM) marketing for your business?
Contact us today for a free assessment.