Streaming TV
Going Big on Impact
Many traditional TV viewers have transitioned to adopt online streaming alternatives. As a result, although Streaming TV is a relatively newer advertising medium, we have seen an increasing number of brands adopting this new strategy to their marketing mix.
How We Stand Out
- Access Premium and most popular content owners - Includes Discovery, Fox, Scripps and plug in distributors such as DirectTV, Samba TV, Sling TV for Streaming TV.
- Access to The Trade Desk - A top tiered DSP providing leading programmatic solutions.
- Maximum Scale Potential - Partnered SSPs ensure you get access to an ever expanding inventory pool.
Benefits of Streaming TV vs Traditional Linear
Compared to linear TV, Streaming TV has many added values
- Better Measurement capabilities.
- Higher Engagement Rates.
- Greater Targeting Efficiency to more relevant audience.
- Higher Return on Ad Spend (ROAS).
- More accessible for Mid to Smaller sized Companies.
To increase the number of dental appointments made by new patients We recommended Streaming TV 60/40 to extend reach to both large and small screens.
Approximately 25,000 – 36,000 impressions/month were served across both screen sizes.
Audience targeting was applied to hone in on individuals with annual household incomes of $30,000+, aged 30-65, and anyone who may be interested in dental work or dental implants. The creatives were refreshed frequently to keep users engaged and avoid creative fatigue.
We had result of 90%+ Completion rate, 283,551 completed view, 307 landing page conversions and 0.2% click-through rate.
Interested to learn more about Streaming TV for your business?
Contact us today for a free assessment.