Tactic: Full Funnel
The Goal of targeting homeowners and DIYers with interests in green living and renewable energy.
The Goal of targeting homeowners and DIYers with interests in green living and renewable energy.
OVERVIEW
Client: Solar Panels and Power Systems
Campaign Duration: One Year
Goal: Increase brand awareness, drive more qualified leads to the website, increase phone call orders, and reach a minimum 5x return-on-investment (ROI) for eCommerce revenue.
Investment: $390k
Geography: National
Solutions Used
Programmatic Display
Streaming TV
YouTube
Search Engine Marketing (SEM)
Organic SEO
Results
For 3 months result tracked we delivered between Jan – April 2022
2MM revenue tracked
10x Return on Ad Spend for Google Ads
142 online orders attributed to Programmatic Display
26% increase in ecommerce conversion rate
STRATEGY & SOLUTIONS
- A heavy focus was placed on targeting homeowners and DIYers with interests in green living and renewable energy.
- Website traffic was monitored in Google Analytics and included reporting on week-over-week eCommerce growth. Phone call tracking was also enabled for the SEM and Google Shopping campaigns.
- The display campaign has yielded 2,115 clicks and a click-through rate (CTR) of .14% (2x national avg). We’ve tracked 15,609 conversions including 142 confirmed online orders.
- The SEM campaigns started as basic SEM campaigns, Moved to Google Shopping campaigns, and now are running as Performance Max campaigns. Google has recognized our success and has asked for a case study covering the 10x ROI we currently have on Performance Max.
- Streaming TV has been outperforming YouTube from a cost-per-view standpoint, but both have helped to increase organic (up 25%) and direct traffic (up 10%) since launching on March 1, 2022. YouTube is an important platform for DIYers and we’ve expanded our targeting to include specific channels and industry influencers.
- Our team is focused on growing the budget with new initiatives for off-grid retargeting & nurture streams, targeting Cannabis growers, and setting up Weather Triggers such as power outage.