success-stories - AdConnects

Business

adc_admin — Thu, 22 Dec 2022 12:06:14 +0000

Over the course of a month, the client reported that our traffic source delivered 30,000 new page views to their website. Additionally, their average lift ticket costs $70 which would have equated to $100k+ in ticket sales.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

The post Business first appeared on AdConnects.

Healthcare

adc_admin — Thu, 22 Dec 2022 12:03:51 +0000

Tactic: FULL FUNNEL

The main challenge was increasing awareness for both vaccines but struggling to set clear direction and performance indicators.

OVERVIEW

Client: State Health Department

Campaign Duration: 3 months

Goal: Increase vaccination awareness with a heavy focus on reaching English and Spanish speaking parents

Investment: $260k+

Geography: East Coast

Solutions Used

Programmatic Display

Device ID

Pre-Roll Video

Streaming TV

YouTube

Social Media

Paid Search

Results

9,212 Unique Link Clicks For Campaign 1

23,144 Unique Link Clicks For Campaign 2

+0.04% Increased the average CTR from 0.9%-0.13% for programmatic campaigns

STRATEGY & SOLUTIONS

he client had a sizable budget to spend on campaigns to reach their goals of increasing awareness of two vaccines but struggled with setting a strategic direction and clear key performance indicators (KPIs).
Our team worked closely with the client to understand their need to increase social engagement and grow traffic to their new website.
The main focus of both campaigns was to use social media (Facebook) to increase vaccination awareness, social engagement, and website traffic .
We recommended using Programmatic Display, Device ID, Pre-Roll Video, and Streaming TV to behaviorally and demographically reach parents, users interested in health, and Spanish speakers
Paid Search and YouTube were utilized to additionally boost website traffic and video engagement.

The post Healthcare first appeared on AdConnects.

Retail

adc_admin — Thu, 22 Dec 2022 12:00:44 +0000

Tactic: Full Funnel With multiple ad promotions, it was the challenge to align the right audience with the right creative message for performance and delivery.

OVERVIEW

Client: National retailer for outdoor merchandise

Campaign Duration: One Year

Geography: 15 DMAs & delivery expectations

Investment: $1.66M

Goal: Increase brand awareness

Provide quality site traffic

Drive purchases online & in-store

Solutions Used: Programmatic Display

Streaming TV

Paid Search

Local Intent

Results

This client has renewed their advertising efforts for FY22 and increased their total investment to over $2MM.

Additionally, Device ID and Streaming Audio will be tested in select markets.

The Programmatic Display campaign sustained a high.

17% click- through rate (CTR), and Streaming TV consistently generated a 96% + completion rate.

$13.6MM+ Online Revenue

Increase 29% Return on Ad Spend (ROAS)

73,600+ Total Online Purchases

20,000+ Local Intent Conversions

STRATEGY & SOLUTIONS

With multiple promotions being pushed at any given time, aligning targeting with creative is crucial to delivering the right audience the right creative.
Multiple creative formats are used to maximize performance and delivery:

For Display, GIF and static ads were created for each promotion.
For Streaming TV, 15 and 30-second variations were developed.

Pixel placement has helped performance and return on investment (ROI):

Site retargeting is enabled – a key targeting tactic that helped ensure web visitors who have shown interest in the client’s brand and products are being delivered to, helping keep them engaged and drive them further down the purchasing funnel.

Conversion tracking is enabled – this client tracked the path to online sales purchases, which has helped provide additional insight and value beyond performance indicators that are associated with the primary goal of in-store sales.

The post Retail first appeared on AdConnects.

Home Services

adc_admin — Thu, 22 Dec 2022 11:37:04 +0000

Tactic: Full Funnel

The Goal of targeting homeowners and DIYers with interests in green living and renewable energy.

OVERVIEW

Client: Solar Panels and Power Systems

Campaign Duration: One Year

Goal: Increase brand awareness, drive more qualified leads to the website, increase phone call orders, and reach a minimum 5x return-on-investment (ROI) for eCommerce revenue.

Investment: $390k

Geography: National

Solutions Used

Programmatic Display

Streaming TV

YouTube

Search Engine Marketing (SEM)

Organic SEO

Results

For 3 months result tracked we delivered between Jan – April 2022

2MM revenue tracked

10x Return on Ad Spend for Google Ads

142 online orders attributed to Programmatic Display

26% increase in ecommerce conversion rate

STRATEGY & SOLUTIONS

A heavy focus was placed on targeting homeowners and DIYers with interests in green living and renewable energy.
Website traffic was monitored in Google Analytics and included reporting on week-over-week eCommerce growth. Phone call tracking was also enabled for the SEM and Google Shopping campaigns.
The display campaign has yielded 2,115 clicks and a click-through rate (CTR) of .14% (2x national avg). We’ve tracked 15,609 conversions including 142 confirmed online orders.
The SEM campaigns started as basic SEM campaigns, Moved to Google Shopping campaigns, and now are running as Performance Max campaigns. Google has recognized our success and has asked for a case study covering the 10x ROI we currently have on Performance Max.
Streaming TV has been outperforming YouTube from a cost-per-view standpoint, but both have helped to increase organic (up 25%) and direct traffic (up 10%) since launching on March 1, 2022. YouTube is an important platform for DIYers and we’ve expanded our targeting to include specific channels and industry influencers.
Our team is focused on growing the budget with new initiatives for off-grid retargeting & nurture streams, targeting Cannabis growers, and setting up Weather Triggers such as power outage.

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